Food Photographer, Tim McGrath, photographs Nanaino BC best restaurants, bars, chef's, food trucks and special events. Call Tim McGrath at 250-667-1361 to capture unique quality images of your delicious, scrumptious signature dishes, beverages and desserts.
ITS-Food: Food Photographer Increasingly Producing Images For Trade Publications
NANAIMO – For a business to effectively market its services or products it must be willing to use all of the communication mediums available to it, with consistency and with a continuity of branding and imagery. But for many, according to professional photographer Tim McGrath, the world of Social Media may have lost some of its luster. Increasingly he has found that a return to more traditional forms of advertising – such as magazines and newspapers – is becoming increasingly effective.
“I would never dissuade any business from using Social Media. It remains a key part of my business, and has the potential to reach specific audiences with focused messages and with an immediacy that can’t be attained any other way. But branding, and carrying your branding to a more traditional type of exposure is proving to be increasingly important as well,” McGrath, the owner of ITS-Food.ca explained.
Specializing in food photography, McGrath has been working for clients as diverse as restaurants, grocery stores and publishing houses for more than a decade. His work has appeared in everything from newspaper and magazine advertisements, to cookbooks, menus, Social Media marketing campaigns and even on posters.
ITS-Food Has Specialized In Food-Themed Photography For A Decade
NANAIMO – For professional photographer Tim McGrath there is a vast difference between an image, and a snapshot. The owner of ITS-Food.ca, McGrath has spent more than a decade in the specialized and finely focused food photography field – working for clients ranging from restaurants to grocery store chains.
“A snapshot is where you quickly place something in the viewfinder, take your photo – letting the camera and its software do all the work – and then move onto the next thing. An image on the other hand takes time. There is a lot of preplanning, setting up the shot, and of course thinking about how the photo will ultimately be used,” he said.
Professional Food Photographer Stresses The Importance Of Social Media
NANAIMO – Marketing for the increasingly important millennial marketplace means a major readjustment in thinking, according to professional photographer and marketing consultant Tim McGrath. The owner of ITS- Foods.ca, a company specializing in the production of food themed photography, McGrath said the efforts that appealed to earlier generations will simply not have the same impact on contemporary buyers.
“When you go into a restaurant the clientele are typically going to be either over 50, or under 30 years of age. The 30 to 50 age range people are typically too busy in life to be spending too much time in restaurants,” he said.
“They’re going to be driving kids to hockey or soccer. They’re going here, they’re going there. They simply don’t have the time to be dragging the kids to restaurants on a regular basis.So if you want to attract under 30 consumers you’re going to have to make use of things like Social Media more effectively than ever before.”