Professional Photographer Understands Importance Of Brand Evolution

NANAIMO – Professional photographer and marketing consultant Tim McGrath understands that the brand a business presents its public is more closely related to a living thing than it is a static logo. While formal marketing is used to present information to a specific audience a brand is all about the personality of the business, it is the image the business wants to convey to its current and future clients. Like a l iving thing that image can change over time, producing negative consequences if the business owner is unaware that a change has taken place.

“The old marketing adage that you’re selling the ‘sizzle not the steak’ is still true. That’s what a brand does, it is the sizzle, it tells people all about your business, its culture, its audience and what it can offer you,” McGrath explained.

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