ITS-Food: Food Photographer Increasingly Producing Images For Trade Publications
NANAIMO – For a business to effectively market its services or products it must be willing to use all of the communication mediums available to it, with consistency and with a continuity of branding and imagery. But for many, according to professional photographer Tim McGrath, the world of Social Media may have lost some of its luster. Increasingly he has found that a return to more traditional forms of advertising – such as magazines and newspapers – is becoming increasingly effective.
“I would never dissuade any business from using Social Media. It remains a key part of my business, and has the potential to reach specific audiences with focused messages and with an immediacy that can’t be attained any other way. But branding, and carrying your branding to a more traditional type of exposure is proving to be increasingly important as well,” McGrath, the owner of ITS-Food.ca explained.
Specializing in food photography, McGrath has been working for clients as diverse as restaurants, grocery stores and publishing houses for more than a decade. His work has appeared in everything from newspaper and magazine advertisements, to cookbooks, menus, Social Media marketing campaigns and even on posters.