salmon – itsfoodca

ITS-Food Has Specialized In Food-Themed Photography For A Decade

NANAIMO – For professional photographer Tim McGrath there is a vast difference between an image, and a snapshot. The owner of ITS-Food.ca, McGrath has spent more than a decade in the specialized and finely focused food photography field – working for clients ranging from restaurants to grocery store chains.

091A0083 — ITS-Food’s work has been used in countless menus, advertisements and cookbooks – just to name a few.

“A snapshot is where you quickly place something in the viewfinder, take your photo – letting the camera and its software do all the work – and then move onto the next thing. An image on the other hand takes time. There is a lot of preplanning, setting up the shot, and of course thinking about how the photo will ultimately be used,” he said.

Continue reading “CAPTURING EMOTION: FOOD PHOTOGRAPHER WITH A FOCUS ON BUSINESS” →

Professional Food Photographer Stresses The Importance Of Social Media

NANAIMO – Marketing for the increasingly important millennial marketplace means a major readjustment in thinking, according to professional photographer and marketing consultant Tim McGrath. The owner of ITS- Foods.ca, a company specializing in the production of food themed photography, McGrath said the efforts that appealed to earlier generations will simply not have the same impact on contemporary buyers.

091A0093 — For more than a decade Tim McGrath has worked as a professional food photographer and marketing consultant.

“When you go into a restaurant the clientele are typically going to be either over 50, or under 30 years of age. The 30 to 50 age range people are typically too busy in life to be spending too much time in restaurants,” he said.

“They’re going to be driving kids to hockey or soccer. They’re going here, they’re going there. They simply don’t have the time to be dragging the kids to restaurants on a regular basis.So if you want to attract under 30 consumers you’re going to have to make use of things like Social Media more effectively than ever before.”

Continue reading “MILLENNIAL MARKETING REQUIRES A MORE FOCUSED APPROACH” →