Food Photographer, Tim McGrath, photographs Nanaino BC best restaurants, bars, chef's, food trucks and special events. Call Tim McGrath at 250-667-1361 to capture unique quality images of your delicious, scrumptious signature dishes, beverages and desserts.
Professional Food Photographer Stresses The Importance Of Social Media
NANAIMO – Marketing for the increasingly important millennial marketplace means a major readjustment in thinking, according to professional photographer and marketing consultant Tim McGrath. The owner of ITS- Foods.ca, a company specializing in the production of food themed photography, McGrath said the efforts that appealed to earlier generations will simply not have the same impact on contemporary buyers.
“When you go into a restaurant the clientele are typically going to be either over 50, or under 30 years of age. The 30 to 50 age range people are typically too busy in life to be spending too much time in restaurants,” he said.
“They’re going to be driving kids to hockey or soccer. They’re going here, they’re going there. They simply don’t have the time to be dragging the kids to restaurants on a regular basis.So if you want to attract under 30 consumers you’re going to have to make use of things like Social Media more effectively than ever before.”
Professional Photographer Uses Imagery To Promote His Clients
NANAIMO – While re- lated, professional photographer Tim McGrath emphasizes to his clients that there is a real difference be- tween marketing and branding. “Branding tells your customers and your suppliers what to expect from you. Marketing is essentially pushing the goods and services that you produce and sell, it’s pretty straight forward,” he explained.
“Branding is far more than the difference between fast food and fine dining, branding is created from within you as the business owner – who you are, what you want to be and how you want your customers to perceive you. It’s far more personal, it’s more like the restaurant’s or company’s personality, reflected in all aspects of the business.”
entréeCompany Specializes In The Unique Field Of Food Photography
NANAIMO – For professional photographer Tim McGrath taking a great picture is important, but how that photo is taken can be even more crucial. Specializing in the field of food photography for clients as varied as restaurants, newspaper flyers and cookbooks, McGrath has learned during the past 11 years that the techniques used when capturing an image can play a huge role in conveying emotion and in eliciting a response.
“One of the most important things to look for in a good picture is the composition. Don’t make it look too cluttered, think about the message you’re trying to convey and who will be viewing it,” he explained.