Tag: entree

MILLENNIAL MARKETING REQUIRES A MORE FOCUSED APPROACH

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Professional Food Photographer Stresses The Importance Of Social Media

NANAIMO – Marketing for the increasingly important millennial marketplace means a major readjustment in thinking, according to professional photographer and marketing consultant Tim McGrath. The owner of ITS- Foods.ca, a company specializing in the production of food themed photography, McGrath said the efforts that appealed to earlier generations will simply not have the same impact on contemporary buyers.

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For more than a decade Tim McGrath has worked as a professional food photographer and marketing consultant.

“When you go into a restaurant the clientele are typically going to be either over 50, or under 30 years of age. The 30 to 50 age range people are typically too busy in life to be spending too much time in restaurants,” he said.

“They’re going to be driving kids to hockey or soccer. They’re going here, they’re going there. They simply don’t have the time to be dragging the kids to restaurants on a regular basis.So if you want to attract under 30 consumers you’re going to have to make use of things like Social Media more effectively than ever before.”

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BRANDING & MARKETING ARE TWO VERY DIFFERENT TASKS

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Professional Photographer Uses Imagery To Promote His Clients

NANAIMO – While re- lated, professional photographer Tim McGrath emphasizes to his clients that there is a real difference be- tween marketing and branding. “Branding tells your customers and your suppliers what to expect from you. Marketing is essentially pushing the goods and services that you produce and sell, it’s pretty straight forward,” he explained.

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This portrait of beef tenderloin typifies fine dining; customers would expect to find top flight service.

“Branding is far more than the difference between fast food and fine dining, branding is created from within you as the business owner – who you are, what you want to be and how you want your customers to perceive you. It’s far more personal, it’s more like the restaurant’s or company’s personality, reflected in all aspects of the business.”

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PROFESSIONAL PHOTOGRAPHS CONVEY EMOTIONS & INFORMATION

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entréeCompany Specializes In The Unique Field Of Food Photography

NANAIMO – For professional photographer Tim McGrath taking a great picture is important, but how that photo is taken can be even more crucial. Specializing in the field of food photography for clients as varied as restaurants, newspaper flyers and cookbooks, McGrath has learned during the past 11 years that the techniques used when capturing an image can play a huge role in conveying emotion and in eliciting a response.

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Focusing on the meal, the blurred backgrounds only help to draw the viewer’s attention to the plate

“One of the most important things to look for in a good picture is the composition. Don’t make it look too cluttered, think about the message you’re trying to convey and who will be viewing it,” he explained.

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