ITS-Food explains best marketing practices
VANCOUVER – Before you even start promoting your restaurant, stop and think ‘What is my branding?” Failure to do that ‘Branding’ step first means you will likely have to redo a lot of promoting and marketing all over again which is a lot of time, money and effort!
Often the last thing owners and managers have time for once the restaurant opens is branding & marketing. More times than not, a smart business branding and marketing strategy is the best defence against empty seats and eventual failure.
1. Create a social media presence
The world is changing, people swarming social media platforms like Facebook, Twitter, Snapchat and Instagram to find you and share experiences. It is critical that your business connect with customers who use those platforms. If you don’t have an specialist on staff, hire one. Social media is key to connect with your customers and showcase your restaurant by reinforcing your ‘branding’.
2. Design a functional website
Having an online presence with an elegant and functional website is essential. Get professional help to design and build a website that reflects your branding.
Use only the best mouth-watering images. Use compelling content and share what’s unique. List the menu, provide a schedule with hours, a map and clear instructions on how to connect with you. It is imperative the site is mobile friendly. Search Engine Optimization (SEO) is critical, customers need to find you easily.
ITS-Food Says Island’s Top Restaurants Becoming Increasingly World Class
NANAIMO – The bar of excellence for Vancouver Island based restaurants keeps going up – just ask professional food photographer Tim McGrath. The owner of ITSFood.ca, McGrath has worked with restaurants, food stores and assorted hospitality industry clients for the past decade – on projects ranging from menus and cookbooks, to social media marketing campaigns in addition to traditional magazine and newspaper advertising.
One of the trends he’s noticed is that the quality and the sophistication of Island eateries keeps getting better, to the delight of foodies everywhere! “Vancouver Island north of the Malahat is growing up from a food services point of view. Island restaurants are creating items that compete with the best anywhere, and that trend is only expected to grow as times goes on,” he said.