HOW TO BRAND YOUR NEW RESTAURANT

ITS-Food: Food Photographer discuses RESTAURANT specific branding and its importance

NANAIMO – Your brand differentiates you from your competitors. Your brand is created from who you are, who you want to be and how customers perceive you to be. Branding is your communication of the restaurant’s ‘personality’. It is portrayed through logo, menu’s, staff uniforms, website and social media. Branding includes the people and the atmosphere that is created. The restaurant that thrives makes a commitment to controlling, fostering and promoting their ‘brand’.

there is a difference between marketing and branding

A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities, but the brand does not just say “buy me.” Instead, it says “This is what I am. This is why I exist. This is my personality, if you like me, buy me, support me, and recommend me to your friends.”

Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: buy this product because of these features, or the cost.

Marketing may convince you to buy a particular Jeep, but it is the brand that will determine if you will only buy “jeeps” for the rest of your life.

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PHOTOGRAPHER NOTICES A RESURGENCE IN PRINT ADVERTISING ACTIVITY

ITS-Food: Food Photographer Increasingly Producing Images For Trade Publications

NANAIMO – For a business to effectively market its services or products it must be willing to use all of the communication mediums available to it, with consistency and with a continuity of branding and imagery. But for many, according to professional photographer Tim McGrath, the world of Social Media may have lost some of its luster. Increasingly he has found that a return to more traditional forms of advertising – such as magazines and newspapers – is becoming increasingly effective.

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“I would never dissuade any business from using Social Media. It remains a key part of my business, and has the potential to reach specific audiences with focused messages and with an immediacy that can’t be attained any other way. But branding, and carrying your branding to a more traditional type of exposure is proving to be increasingly important as well,” McGrath, the owner of ITS-Food.ca explained.

Specializing in food photography, McGrath has been working for clients as diverse as restaurants, grocery stores and publishing houses for more than a decade.  His work has appeared in everything from newspaper and magazine advertisements, to cookbooks, menus, Social Media marketing campaigns and even on posters.

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CAPTURING EMOTION: FOOD PHOTOGRAPHER WITH A FOCUS ON BUSINESS

ITS-Food Has Specialized In Food-Themed Photography For A Decade

NANAIMO –  For professional photographer Tim McGrath there is a vast difference between an image, and a snapshot. The owner of ITS-Food.ca, McGrath has spent more than a decade in the specialized and finely focused food photography field – working for clients ranging from restaurants to grocery store chains.

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ITS-Food’s work has been used in countless menus, advertisements and cookbooks – just to name a few.

“A snapshot is where you quickly place something in the viewfinder, take your photo – letting the camera and its software do all the work – and then move onto the next thing. An image on the other hand takes time. There is a lot of preplanning, setting up the shot, and of course thinking about how the photo will ultimately be used,” he said.

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