MILLENNIAL MARKETING REQUIRES A MORE FOCUSED APPROACH

Professional Food Photographer Stresses The Importance Of Social Media

NANAIMO – Marketing for the increasingly important millennial marketplace means a major readjustment in thinking, according to professional photographer and marketing consultant Tim McGrath. The owner of ITS- Foods.ca, a company specializing in the production of food themed photography, McGrath said the efforts that appealed to earlier generations will simply not have the same impact on contemporary buyers.

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For more than a decade Tim McGrath has worked as a professional food photographer and marketing consultant.

“When you go into a restaurant the clientele are typically going to be either over 50, or under 30 years of age. The 30 to 50 age range people are typically too busy in life to be spending too much time in restaurants,” he said.

“They’re going to be driving kids to hockey or soccer. They’re going here, they’re going there. They simply don’t have the time to be dragging the kids to restaurants on a regular basis.So if you want to attract under 30 consumers you’re going to have to make use of things like Social Media more effectively than ever before.”

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BUSINESS BRANDING NEEDS TO EVOLVE WITH CHANGING TIMES

Professional Photographer Understands Importance Of Brand Evolution

NANAIMO – Professional photographer and marketing consultant Tim McGrath understands that the brand a business presents its public is more closely related to a living thing than it is a static logo. While formal marketing is used to present information to a specific audience a brand is all about the personality of the business, it is the image the business wants to convey to its current and future clients. Like a l iving thing that image can change over time, producing negative consequences if the business owner is unaware that a change has taken place.

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Honing his craft for more than a decade, Tim McGrath has become a leader in this specialized field.

“The old marketing adage that you’re selling the ‘sizzle not the steak’ is still true. That’s what a brand does, it is the sizzle, it tells people all about your business, its culture, its audience and what it can offer you,” McGrath explained.

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BRANDING & MARKETING ARE TWO VERY DIFFERENT TASKS

Professional Photographer Uses Imagery To Promote His Clients

NANAIMO – While re- lated, professional photographer Tim McGrath emphasizes to his clients that there is a real difference be- tween marketing and branding. “Branding tells your customers and your suppliers what to expect from you. Marketing is essentially pushing the goods and services that you produce and sell, it’s pretty straight forward,” he explained.

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This portrait of beef tenderloin typifies fine dining; customers would expect to find top flight service.

“Branding is far more than the difference between fast food and fine dining, branding is created from within you as the business owner – who you are, what you want to be and how you want your customers to perceive you. It’s far more personal, it’s more like the restaurant’s or company’s personality, reflected in all aspects of the business.”

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