Tag: food

BUSINESS BRANDING NEEDS TO EVOLVE WITH CHANGING TIMES

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Professional Photographer Understands Importance Of Brand Evolution

NANAIMO – Professional photographer and marketing consultant Tim McGrath understands that the brand a business presents its public is more closely related to a living thing than it is a static logo. While formal marketing is used to present information to a specific audience a brand is all about the personality of the business, it is the image the business wants to convey to its current and future clients. Like a l iving thing that image can change over time, producing negative consequences if the business owner is unaware that a change has taken place.

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Honing his craft for more than a decade, Tim McGrath has become a leader in this specialized field.

“The old marketing adage that you’re selling the ‘sizzle not the steak’ is still true. That’s what a brand does, it is the sizzle, it tells people all about your business, its culture, its audience and what it can offer you,” McGrath explained.

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BRANDING & MARKETING ARE TWO VERY DIFFERENT TASKS

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Professional Photographer Uses Imagery To Promote His Clients

NANAIMO – While re- lated, professional photographer Tim McGrath emphasizes to his clients that there is a real difference be- tween marketing and branding. “Branding tells your customers and your suppliers what to expect from you. Marketing is essentially pushing the goods and services that you produce and sell, it’s pretty straight forward,” he explained.

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This portrait of beef tenderloin typifies fine dining; customers would expect to find top flight service.

“Branding is far more than the difference between fast food and fine dining, branding is created from within you as the business owner – who you are, what you want to be and how you want your customers to perceive you. It’s far more personal, it’s more like the restaurant’s or company’s personality, reflected in all aspects of the business.”

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PROFESSIONAL PHOTOGRAPHS CONVEY EMOTIONS & INFORMATION

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entréeCompany Specializes In The Unique Field Of Food Photography

NANAIMO – For professional photographer Tim McGrath taking a great picture is important, but how that photo is taken can be even more crucial. Specializing in the field of food photography for clients as varied as restaurants, newspaper flyers and cookbooks, McGrath has learned during the past 11 years that the techniques used when capturing an image can play a huge role in conveying emotion and in eliciting a response.

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Focusing on the meal, the blurred backgrounds only help to draw the viewer’s attention to the plate

“One of the most important things to look for in a good picture is the composition. Don’t make it look too cluttered, think about the message you’re trying to convey and who will be viewing it,” he explained.

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