Tag: food photography

RESTAURANT BUSINESS PROMOTION IDEAS

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ITS-Food explains best marketing practices

VANCOUVER – Before you even start promoting your restaurant, stop and think ‘What is my branding?” Failure to do that ‘Branding’ step first means you will likely have to redo a lot of promoting and marketing all over again which is a lot of time, money and effort!

Often the last thing owners and managers have time for once the restaurant opens is branding & marketing. More times than not, a smart business branding and marketing strategy is the best defence against empty seats and eventual failure.

1. Create a social media presence

The world is changing, people swarming social media platforms like Facebook, Twitter, Snapchat and Instagram to find you and share experiences. It is critical that your business connect with customers who use those platforms. If you don’t have an specialist on staff, hire one. Social media is key to connect with your customers and showcase your restaurant by reinforcing your ‘branding’.

2. Design a functional website

Having an online presence with an elegant and functional website is essential. Get professional help to design and build a website that reflects your branding.
Use only the best mouth-watering images. Use compelling content and share what’s unique. List the menu, provide a schedule with hours, a map and clear instructions on how to connect with you. It is imperative the site is mobile friendly. Search Engine Optimization (SEO) is critical, customers need to find you easily.

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FOOD PHOTOGRAPHER CELEBRATES SUCCESSES OF LOCAL RESTAURANTS

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ITS-Food Says Island’s Top Restaurants Becoming Increasingly World Class

NANAIMO – The bar of excellence for Vancouver Island based restaurants keeps going up – just ask professional food photographer Tim McGrath. The owner of ITSFood.ca, McGrath has worked with restaurants, food stores and assorted hospitality industry clients for the past decade – on projects ranging from menus and cookbooks, to social media marketing campaigns in addition to traditional magazine and newspaper advertising.

Nanaimo-based Tim McGrath has been working as a professional food photographer for more than a decade.

One of the trends he’s noticed is that the quality and the sophistication of Island eateries keeps getting better, to the delight of foodies everywhere! “Vancouver Island north of the Malahat is growing up from a food services point of view. Island restaurants are creating items that compete with the best anywhere, and that trend is only expected to grow as times goes on,” he said.

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PRODUCING FIRST IMPRESSIONS THAT DELIVER A POSITIVE IMPACT

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ITS-Food.ca: Professional Food Photographer Helping Businesses Succeed

NANAIMO – You never have a second chance to make a good first impression – is a message professional food photographer and marketing consultant Tim McGrath regularly tells his clients. For someone operating in the hospitality or food services industries that first impression might be an image on a website, in an advertisement or on a menu – if that image is appealing you’ll make the sale, if not, you may have lost a customer.

Tim McGrath has worked as a professional food photographer and marketing consultant for more than a decade.

“Great images of your culinary dishes and delights can make significant improvements to your success. The purpose of these images is to increase your business, so my job as the photographer is to make you, the client, successful! How your food is presented, in a photo or on the plate, will ultimately be critical to your success. You want that first impression to be the best that it can be.”

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