ITS-Food: Food Photographer discusses RESTAURANT specific branding and its importance
NANAIMO – Your brand differentiates you from your competitors. Your brand is created from who you are, who you want to be and how customers perceive you to be. Branding is your communication of the restaurant’s ‘personality’. It is portrayed through logo, menu’s, staff uniforms, website and social media. Branding includes the people and the atmosphere that is created. The restaurant that thrives makes a commitment to controlling, fostering and promoting their ‘brand’.
there is a difference between marketing and branding
A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities, but the brand does not just say “buy me.” Instead, it says “This is what I am. This is why I exist. This is my personality, if you like me, buy me, support me, and recommend me to your friends.”
Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: buy this product because of these features, or the cost.
Marketing may convince you to buy a particular Jeep, but it is the brand that will determine if you will only buy “jeeps” for the rest of your life.